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Madison, Wisconsin

Wisconsin is the 20th most populous and the 25th largest (54,158 square miles) of the 50 states and capital district in the US. Its capital city is Madison (please see the above image). Majority of occupations in Wisconsin is management and professional (32.70%), followed by sales and office (24.30%). Black or African American is the second largest race in this state after White.

State Stats and Facts

  1. Wisconsin has some nicknames including the Cheese State, America’s Dairyland and Badger State
  2. Wisconsin has one of the lowest state minimum wage
  3. Wisconsin has one of the lowest annual costs of Public 4-Year College ($13,818.83 vs. national average $15,918.01)
  4. Wisconsin has one of the highest number of production, transportation and material moving occupations (17.90% while country median 12.50%)

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Total population compared to the USA
Population distribution by race or ethnicity
Female vs male population
Education, home ownership and poverty rate
Land area, population density and life expectancy
Unemployment rate and occupation types
Business ownerships
Production and sales per business sector

Population Charts

Data from 2013 shows Wisconsin population was 5,742,713 which ranks the 20th of the 50 United States and capital district. The most populous city in Wisconsin is Milwaukee. In this part, you’ll learn various state profiles on population by race, age and gender.


Total population compared to the USA

From April 1, 2010 to July 1, 2013, net population change is 1.00%. This is lower than national average, which is 2.40%. Wisconsin population represents only 1.82% of the USA’s whole population as featured in the following chart.

Wisconsin total population compared to the USA

Population distribution by race or age

Census 2013 shows the following five races or ethnicities representing population in Wisconsin (sortedin descending order):

  • White ancestry 88.10%
  • Black or African American 6.50%
  • Asian ethnicity 2.50%
  • Others (two or more races) 1.70%
  • American Indian and Alaska Native 1.10%
  • Native Hawaiian and other Pacific Islander Z

The following chart compares Wisconsin population distribution to national average:

Comparison of Wisconsin population distribution by rate or ethnicity to USA average

According to Census QuickFacts 2013, 6.00% of Wisconsin population are under 5 years old, 22.80% are under 18 years and 14.80% are 65 years or older. Furthermore 8.60% of Wisconsin population (over the age of five) speak language other than English at home, which is lower than the US average of 20.50%.

Female vs male population

Female population in 2013 is 50.30% which is slightly more than male population. Wisconsin female population number ranks the 38th nation-wide. USA’s average female population is 50.80% whereas male population average is 49.20%.  The following chart shows comparison of female and male population between Wisconsin and the USA.

Female and male population in Wisconsin vs USA average

Demographics Charts

In this section, you’ll find a collection of statistical profiles on education, property ownerships, poverty, land area, population density and life expectancy.  For analysis purposes, each state data is compared to national average.  Data is sourced from last census.

Education, home ownership and poverty rate

In the chart below, you’ll find:

  • Rate of high school graduates is 90.20%, higher than national median of 85.70%
  • Rate of bachelor’s degree is 26.40% which is lower than national median of 28.50%
  • Home ownership rate is 68.60%, this is higher than national average of 65.50%
  • People who live below poverty rate is 12.50%, this is lower than national average of 14.90%

Data is obtained from Census 2008-2012.

Comparison of Wisconsin Education, Home Ownership and Poverty to USA average

Land area, population density and life expectancy

Featured on the table below is:

  • Land area is 1.53% of total land area
  • Wisconsin has more population density than the USA average (105.0 people per square mile vs 87.4)
  • Life expectancy in Wisconsin is higher by 1.12 years than national average

Data is based on Census 2010.

Wisconsin land area, population density & life expectancy
Demographic Attribute Wisconsin USA
Land area (square miles) 54,157.80 3,531,905.43
Population density (people per square mile) 105 87.4
Life expectancy (years) 80.0 78.9

Unemployment rate and occupation types

Wisconsin unemployment rate (May 2013 to June 2014) is 5.40% (lower than national average). Minimum wage in Wisconsin is $7.25 per hour, which ranks the 43rd highest among the states.  The table and chart below show various occupation types based on data obtained from 2010.

Occupation types in Wisconsin based on Census 2010
Occupation Wisconsin USA
Management or professional-related job 32.70% 34.90%
Service-related job 15.70% 17.10%
Sales and office job 24.30% 25.50%
Farming, fishing, and forestry 0.90% 0.70%
Construction, extraction, maintenance and repair 8.50% 9.30%
Production, transportation and material moving 17.90% 12.50%
Comparison of Wisconsin Occupation Types to USA Average

With regard to travel time to work, workers in Wisconsin usually took less time than US average. Data from American Community Survey shows travel time in Wisconsin was 21.6 minutes on average, whereas national average was 25.4 minutes. Average travel time is obtained by calculating time required to get from home to work each day during the week.

Business ownerships

Latest census business data shows:

  • Black-owned firms 2.60%, lower than national average of 7.10%
  • American Indian and Alaska Native-owned firms 0.60%, lower than national median of 0.90%
  • Asian-owned firms 1.60%, lower than US average of 5.70%
  • Native Hawaiian and Other Pacific Islander-owned firms S, higher than the country’s average of 0.10%
  • Hispanic-owned firms 1.30%, lower than national average of 8.30%
  • Women-owned firms 25.90%, lower than US median of 28.80%

For comparison purpose, the following chart includes data from US average.

Comparison of Business Ownership Percentage to USA Average

Production and sales

The following table and chart show manufacturers production shipments and sales figures per business area. These highlight which specific business area Wisconsin is strong at.

Manufacturers Production Shipments and Sales Figures
Description Wisconsin USA
Manufacturers shipments ($1000) 163,563,195 5,319,456,312
Merchant wholesaler sales ($1000) 59,996,244 4,174,286,516
Retail sales ($1000) 72,283,321 3,917,663,456
Accommodation and food services ($1000) 9,247,311 613,795,732
Wisconsin Manufacturers Production Shipments and Sales Figures

Retail spending per person is $12,904.00, which is lower than national average of $12,990.00. In 2012, number of building permits issued in Wisconsin was 12,041.
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